Millennials and their online consumer experience in the travel industry
As mentioned above, the objectives of this article vary by understanding the common attributes of millennial travellers, factors affecting their consumer experience, and how it influences their buying behaviour during pre-tour planning. The generational cohort is characterised by the years of birth, which can last 20–25 years, or if it takes one birth group to be born, age, and have children of their own. These cohorts have comparable views, attitudes, beliefs, and values resulting from being born at the same time and going through similar experiences with macroeconomic, political, and social events that occurred throughout their coming-of-age years. Millennials or G en Y were born between 1980s and 2000's are the children of Baby Boomers and early X-ers who "grew up in high-tech, neo-optimistic times". Consumer buying behaviour is influenced by social, cultural, and personal factors. Millennials growing up in western countries were raised by communicative and pa...